Privacy Notice
Effective date: April 24, 2024
Transparency and trust are the foundation of our relationship, including when you buy the products we make and engage in our efforts to fulfill our mission of saving our home planet. We understand you’ve landed on this page looking for answers and guidance about how Patagonia is using your data rather than a legal-heavy and unreadable tome. If you want to take control of how we can (or can’t) use/share/sell your personal information, visit our Privacy Rights page. This shouldn’t be complicated, the short version is we gather your name, email address, and mailing address so we can do things like deliver your order, take back what you return, and repair what needs to be fixed. We also use your information to improve our website experience and introduce you to products or environmental campaigns we’re working on that we think you may be interested in. We “sell” your name, mailing address, and purchase history to a marketing company named Epsilon that helps us distribute our seasonal journals. Read on for more details.
We use your information for a variety of business purposes, such as:
- processing and shipping orders, returns, and repairs, and responding to inquiries about products and customer service requests.
- communicating with you about our products, activism campaigns, public policy issues, or other efforts to pursue Patagonia’s mission. This includes personalizing our marketing communications to send you information about particular products and activism issues and campaigns that we think you might be interested in.
- improving business intelligence and maintaining, improving, and analyzing our online services (e.g., creating a better website experience or improving customer service support).
- facilitating donations and other interactions with our partners.
- protecting against fraud and other unlawful activity.
We also may offer programs, benefits, and other offerings to customers related to the collection, retention, or sale of personal information that may be deemed a “financial incentive” or “price or service difference” under the CCPA, but only if you opt-in to that program. These offerings may include collecting some or all of the information described above. Participating in these programs is entirely optional.
Our website also uses third-party analytics vendors such as Google Analytics. Click here for more information about how data is collected and processed in connection with the Google Analytics service. We and our third-party vendors or partners use analytics data for a variety of purposes such as to improve the design and content of our websites, to help us learn things like what pages are most attractive to all of our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns.
We don’t use the information collected from the Patagonia Action Works site or other areas of the Patagonia Services that are identified as related to activism efforts, such as opportunities to donate to activist groups, to send you advertising and marketing for Patagonia commercial products, such as Patagonia apparel, packs, accessories, and other gear, or similar retail offers for commercial products.
CONTACT
[email protected]
Patagonia Customer Service
8550 White Fir Street
Reno, NV 89523
Thanks for reading this far! This Notice will evolve over time and we’ll flag you down on the main page if anything significant changes. Check back regularly for updates.